About

Building the developer platform we wished existed

Shell Technology was born from frustration with fragmented tooling. We're building a unified platform so developers can focus on what matters — their product.

Our Story

Every app needs auth. Every app needs analytics. Every app needs payments. But wiring together a dozen SaaS tools, each with its own dashboard and billing, is a nightmare.

Shell Technology is building the answer: a cohesive platform of services that share a single identity system, a unified dashboard, and consistent APIs. Build on one, get the benefit of all.

We're not just building tools — we're using them. Our consumer apps (Monet.live, ThoughtStorm, MyHourglass, Moodjy) run entirely on ShellApps. Every feature we add is battle-tested in production before it ships to you.

The Team

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Alex Hewitt-Procter

Founder & Lead Engineer

Senior Software Engineer at DoorDash (formerly Deliveroo), with deep expertise in frontend architecture and platform engineering. Alex has been building ShellApps since 2022, growing the ecosystem from a single auth service to a comprehensive developer platform with 50+ repositories.

We're a small team with big ambitions.

Interested in joining? Check our careers page →

Our Values

Small Production, Scalable Later

We ship lean, production-ready systems. No premature optimisation, no over-engineering. Start small, prove it works, then scale.

Developer-First

Everything we build starts with the developer experience. If it's not pleasant to use, it's not done.

Own the Stack

We build our own tools, use our own platform, and eat our own cooking. Every consumer app runs on ShellApps.

Quality Over Speed

We'd rather ship one solid feature than five half-baked ones. Clean code, clear architecture, thorough testing.